Press Release: Motor Culture Australia Launches MCA Rewards

Motor Culture Australia (MCA), the country’s leading automotive lifestyle and giveaway brand, today announced the launch of MCA Rewards — a next-generation loyalty program that turns every interaction into value for its members. 

From shopping online to attending events, fans can now earn and redeem points for exclusive merch, track days, VIP experiences, and more.

“Our community has always been the backbone of MCA. MCA Rewards is our way of recognising and rewarding every action — big or small — with something that actually adds value to their lifestyle,” said Thomas Fu, CEO of Motor Culture Australia.

MCA Rewards is designed to go beyond traditional point-per-dollar loyalty models. Members can earn points in multiple ways including purchasing MCA products, daily log-ins to the members portal, participating in trivia, scanning QR codes at events, engaging with MCA’s partner network and more. 

VIP members enjoy even more benefits, including point multipliers and access to backdated rewards for the past 12 months.

“Our goal was to create a high-engagement ecosystem that fuels the culture, rewards loyalty, and unlocks new commercial value for both members and brand partners,” said Jose Gonzalez, Head of Marketing.

Points can be redeemed through the MCA Reward Shop, which includes everything from MCA merchandise and track day vouchers to exclusive access experiences and third-party partner offers. 

In launch week, members will enjoy boosted redemption value — with up to 6x the standard rate for a limited time.

MCA is also extending its rewards system to partners through a wholesale points model, enabling businesses to incentivise spending, reward loyal customers, and increase traffic to their platforms — all while integrating with the MCA ecosystem.

“It’s about creating shared value. We don’t just drive engagement — we drive traffic, loyalty, and high-intent action. Our partners can plug directly into this,” Gonzalez added.

MCA Rewards is now live at motorcultureaustralia.com. 

Existing members can log in and start earning immediately and new users are invited to sign up and explore the full range of reward opportunities, with VIP upgrades available for those who want to unlock maximum benefits.

Motor Culture Australia is Australia’s most diverse and rewarding automotive community.

For more information please contact Jose Gonzalez at josegonzalez@motorcultureaustralia.com.