2026
Best Use of Digital Technology
Asia Pacific Loyalty Awards
About MCA
Australia's most diverse and inclusive automotive community.
We bring car and motorcycle lovers together. Every brand, every build, every state. Through events, giveaways, member rewards and a culture that changes lives.
What is Motor Culture Australia?We're all about
We're all about
changing lives.
Motor Culture Australia started with one idea. Build a safe, welcoming space for like-minded people who love cars, away from the hoons and the stigma. We wanted to make a positive difference, and to bring the next generation of enthusiasts into Aussie car culture the right way, in a way that actually means something.
Our mission is to put Australian car culture on the map as the best in the world. And to give everyday Aussies real hope of living the big Aussie dream, getting out and seeing this country in the machines they live for. Since launch we have given away more than $40M in cars, cash and prizes to over 1,000 verified winners across Australia. Every win is a dream made real and a family brought closer together.
Along the way, we use the power of our community to get behind causes that matter, bringing awareness and support to important work happening right across the country. That is what MCA is really about. People, passion, and changing lives for the better.
Our communityMore than a community.
More than a community.
It's a movement.
Swipe to explore
Our community
A home for every enthusiast.
MCA is one of Australia's fastest-growing automotive communities, with hundreds of thousands of members across YouTube, Facebook, Instagram and TikTok. From first cars to dream builds, from cars and coffee meets to major national gatherings, our events and content are built around people, passion and the stories behind the cars. Every brand, every build welcome.
We make a positive impact
The power of community.
We partner with charities across every one of our events. We rally our members and our community to get behind worthy causes, bring awareness, and shine a spotlight on some of the most important work happening in Australia right now. It is our privilege to use the power of people and community to back the things worth supporting.
$40M+
Awarded in prizes
1,000+
Verified winners
500,000+
Event attendees
1B+
Digital impressions
100,000+
Litres of coffee poured
250,000+
Hot dogs served
National TV appearances
In the national spotlight.
From breakfast TV to the nightly news, MCA's story has been told right across Australia. Tap any clip to watch with sound.
In the press
Featured far and wide.
From Forbes and USA Today to the publications that cover Australian business and car culture every week.
Car culture draws a crowd
Motor culture revs up at queensland raceway
How to take community building to the next level a case study with motor culture australia
How conversations can improve mens mental health
The Urban List
The Urban List
Motor culture australia
The Urban List
The Urban List
Toyota supra gets a full overhaul using 970ra luscious lips
Revving up for motor show
Inside look australias fastest growing automotive company
Heres an example of how luxury living can go hand in hand
Whats fueling australias automotive scene sales services something completely different motor culture australia
Motor culture australia captivates car lovers across the country cf6b312fc4af
How not to be a copycat motor culture australia makes business stand out from the crowd
What does the federal budget announcement mean for smes and startups
Ai disrupt transform marketing women business leaders weigh in
Motor culture australia the company that gives away supercars for a living
Motor culture australia
Car culture at qr
Smes hope for gender equity and energy focus in budget.html
Time to go and play
Lets talk crisis management 101 for smes.html
Motor culture australia
Other publications
Australian Loyalty Association, 2026 Asia Pacific Loyalty Awards
4BC 1116 News Talk with Olympia Kwitowski
Star Weekly Newspaper
Injuredly Online Publication
7 News Gold Coast Online Publication
Dynamic Business Online Publication
Forbes Online Publication
Flying Solo Micro Business Community
Dynamic Business Online Publication
A Woman's Bible Online Publication
Kochie's Business Builders Online Publication
Injuredly Online Publication
Business News Australia Online Publication
Australia's Top 100 Young Entrepreneurs 2023
Business News Australia 2024
Business News Australia Online Publication
Australia's Top 100 Young Entrepreneurs 2025
Brisbane Young Entrepreneur Award 2025
Australian Young Entrepreneur Award 2025
Recognition
Award-winning.
Recognised across Australia and internationally, from the Stevie Awards to the Young Entrepreneur Awards and the 2026 Asia Pacific Loyalty Awards.
“Another record was also set last night for the youngest-ever founders to win the Trailblazer in Brisbane, with 26-year-olds Thomas Fu and Tom McPherson of Motor Culture Australia winning the coveted category as their automotive lifestyle brand crossed the 500,000-member mark.”
Read the article 
2025
Marketing, Media & Events
Brisbane Young Entrepreneur Awards
2025
Trailblazer Award
Brisbane Young Entrepreneur Awards
2025
PR, Media & Events
Australian Young Entrepreneur Awards
2025
Top 100 Young Entrepreneurs
Business News Australia
2024
Top 100 Young Entrepreneurs
Business News Australia
2024
PR, Media & Events
Brisbane Young Entrepreneur Awards
2024
PR, Media & Events
Australian Young Entrepreneur Awards
2023
Startup of the Year, Gold
Stevie International Business Awards
2023
Best Entrepreneur, Bronze
Stevie International Business Awards
2023
Top 100 Young Entrepreneurs
Business News Australia
2023
Small Team Culture, Finalist
PAUSE Awards
2023
PR, Media & Events
Brisbane Young Entrepreneur Awards
2023
PR, Media & Events
Australian Young Entrepreneur Awards
2022
Most Innovative Startup, Gold
Asia-Pacific Stevie Awards
2022
Excellence in Innovation, Gold
Asia-Pacific Stevie Awards
2022
Best Entrepreneur, Silver
Stevie International Business Awards
2022
Company of the Year, Silver
Stevie International Business Awards
2022
Achievement in Growth, Bronze
Stevie International Business Awards
2022
PR, Media & Events
Brisbane Young Entrepreneur Awards
2022
PR, Media & Events
Australian Young Entrepreneur Awards
2022
Young Achievers QLD, Semi-Finalist
7NEWS Young Achiever Awards
2022
Startup of the Year, Finalist
Young Hero Awards
2021
Entrepreneur of the Year, Gold
Stevie International Business Awards
2021
Company of the Year, Bronze
Stevie International Business Awards
2021
PR, Media & Events
Brisbane Young Entrepreneur Awards
2021
Startup Award
Brisbane Young Entrepreneur Awards
2021
PR, Media & Events
Australian Young Entrepreneur Awards
2021
New Business, Finalist
Australian Small Business Champion Awards
2021
Young Champion 30 & Under, Finalist
Australian Small Business Champion Awards
2021
Top 100 Young Entrepreneurs
Business News Australia
An immersive journey
Step inside the MCA Experience
Five years of cars, community and life-changing wins, rebuilt as one journey you travel through. Dive into the archive and watch the culture come to life around you.
Enter the experiencePlease reserve 30 minutes for this experience